Codelattice Blog

Like Frederick R. Barnard once said, “A picture is worth 1000 words.” It is imperative to focus on the visual aesthetic elements of your business because graphic elements- photographs and videos speak more than words. One can consider photography to essentially be the face of your brand because, in today’s technology-dependent world, the success of…

The Covid-19 pandemic hit the world, and nothing has changed since then. People were forced to find alternative means to continue their daily lives. The impact of the pandemic was recognized when consumers had no choice but to shift from grocery stores and retailers to online shopping for their basic necessities. In conclusion, the COVID-19…

Social Media Marketing is the only economical and seamless way for a business to connect worldwide with its audience. Social media platforms offer a direct connection from the company to their customer, enabling communication between the two parties. Users and enterprises engage in discussions, comments, and messages; this provides a free flow of communication essential…

Introduction: In the present era, where visuals play a pivotal role, it has become imperative rather than optional for businesses to invest in photography and videography. These dynamic mediums provide distinct benefits that can enhance your brand, captivate your audience, and fuel business expansion. The rationales behind investing in Photography and videography are compelling, with…

Online traffic can be challenging for businesses and website owners in the vast and ever-expanding digital landscape. With countless websites competing for attention, standing out and attracting the right audience is essential. Thankfully, Search Engine Optimization (SEO) provides a roadmap to effectively navigate online traffic and drive targeted visitors to your website. The internet resembles…

The business world arrived at a pause when the pandemic struck. Social media platforms became essential for businesses to reach and engage with customers as traditional brick-and-mortar establishments faced closures or limitations. The pandemic altered consumer behavior, with people spending more time at home and online, forcing a change in their purchasing habits. Constrained by…

Introduction According to the American Marketing Association (AMA) marketing is defined as, “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” In essence, it refers to all the activities that a company undertakes to promote its brand. Marketing…

Introduction Website development is an essential aspect of business success. Its significance can be observed in our daily encounters with user experiences. It involves more than just visuals, encompassing digital experiences and narratives that shape our online interactions. In today’s digital era, online shopping has become the norm, and behind every thriving e-commerce platform lies…

Website Development is a key aspect for any business to thrive. We live in a time wherein the internet is our source of information. Naturally, having a well-developed website goes a long way to being discovered by a global audience. Having a professional website creates a lasting impression in the minds of your viewers and…

Introduction Although Email Marketing is an efficient digital marketing tool that is easily available for marketers to spread the word about their business sometimes this can backfire. There are some common mistakes that marketers make when using email marketing. Read below to find out what they are and how to avoid them. 1. The “Blindly…

Introduction Customer happiness is dependent on producing goods that are both functional and enjoyable to use. User Interface (UI) focuses on the interactive elements users interface with, whereas User Experience (UX) refers to the total satisfaction a user gets when interacting with a service or product. Continue reading to learn the significance of UX and…

In the era of digital transformation, e-commerce has emerged as a powerful force that has reshaped the way businesses operate and consumers engage in transactions. From its humble beginnings to the present day, e-commerce has undergone a remarkable evolution, revolutionizing the shopping experience and propelling businesses into the digital age.  E-commerce traces its roots back…